The goal is to provide my clients with high-end architecture visualizations that not only displays the buildings photorealistically, but also communicates the design intention and fully describe the atmospheric qualities of the spatial experience envisioned. The main strength of a render as a design and communication tool is in its accessibility to clients or the general public who often aren’t able to read traditional architectural drawings. A good 3d render can also stimulate the design process by revealing unexpected qualities in a space, leading to further ideas, it is a great tool throughout the design development to speed concept approvals, identify problems, selection of materials and products, it gives you confidence to make changes as well as confidence in the decisions you already made. All of these areachieved through attentive communication to ensure a high quality productionin a smooth and enjoyable relationship.